Azure Production Inc.

If you are planning a big conference or meeting in the new year, a videographer is a much more powerful way to get your message across and show people what they missed compared to using nothing at all or even just a few photographs. If you’ve got room in your budget for a photographer, consider going with a videographer instead. Here’s why:

- A video helps the participants of an event relive the event as opposed to just looking at photos of it.

- A video is far easier to look at than a multitude of photos. The fastest way to grab the attention of your customers and let them know why what went down at your conference is worth their time is through a short video, which will quickly convey your message and sales pitch. This effectively does the work for them, instead of making them sort through a slideshow of photographs and eliminating the risk of losing them due to a short attention span.

- Sharing video is much easier than than sharing hundreds of photos online. It’s much more convenient to share a link to a YouTube video than send or share a bunch of large photo files online.

- Using a professional videographer takes the stress off of you. Video is a much different medium than using photographs, and things like lighting, sound and editing all need to be taken care of. By hiring a professional videographer, you’ll know that everything is being handled by someone who knows what they are doing – using state-of-the-art equipment and expertise that the average hobbyist just doesn’t have.

- Professional videographers have the ability to create videos on computer files as well as on DVD, neither of which will degrade or fade over time unlike VHS tapes.

http://www.heatherrosewriting.com/

HDCAM and XDCAM are both professional video cassette formats. 

HDCAM 

HDCAM is a version of Betacam. Digital Betacam, or Digi Beta, is a video digital recording format in standard definition, while the HDCAM is the high definition version of it. HDCAM was introduced in 1997, and it was the first HD broadcast format at the time. 

HDCAM SR (Superior Resolution) is a newer version of HDCAM, introduced in 2003. The HDCAM SR is more commonly used in HD television news today as a master recording format, although television shows across the world still use HDCAM for shooting. 

Like other Betacam tapes, the HDCAM is colour coded – they are black with an orange top, and HDCAM SR tapes are black with a cyan top. 

One of the major differences between the two types of HDCAM is that the HDCAM requires a lower data rate to record the HD footage, thereby squishing the image. The HDCAM SR does not squish the image, allowing all of the HD data to be recorded. It achieves this with a smaller particle density that allows more of a recording density. 

The HDCAM carries more data than the XDCAM, discarding less and affecting image quality and colour less. 

XDCAM

 The XDCAM comes in a variety of generations, including the XDCAM HD422, XDCAM SD, XDCAM HD and XDCAM EX. Each of these generations is meant for a specific use and budget, and all have different specifications when it comes to recording media types and frame size. For example, the HD422 has double the chroma-resolution as other formats, while the DS does not support MPEG HD, whereas all of the other types of XDCAM  do. 

Both XDCAM and HDCAM are expensive HD formats, ranging into the tens of thousands of dollars. 

When choosing a high definition video camera, there are a number of things you should consider so that your money is invested wisely: 

Make sure the camera and format is compatible with your computer so that shooting and editing are easy to handle. 

While everyone will have their own and sometimes differing opinion, ask around and talk to industry professionals to learn which camera and format may best suit your needs, especially if you are new to the industry. 

Decide on which features you need. Don’t spend money on a camera that comes with all of the bells and whistles if you won’t use them. Instead, focus on choosing an HD camera and format whose manufacturers put in the effort to make the features you will use exceptional.

http://www.heatherrosewriting.com/
Image http://www.simonwyndham.co.uk

 If you’ve already got a website and blog for your real estate business, you may still be missing something: video.

 Any business can benefit from an online presence that includes video, but this is especially true when it comes to real estate.

 Online sales videos on your real estate website can help you reach a wider clientele base and help you show off your listings in a whole new way:

 Old-fashioned real estate listing photos simply don’t show enough of a home, or adequately convey the flow, size or set-up of a home or individual room. As well, a video tour of a home for sale can have a huge impact on who is actually seeing a home – especially those who wouldn’t bother to go to an open house, are unable to get to an open house in another city or simply can’t fit an open house into their schedule. 

You know you’ve got to catch attention to build you client base – and there’s nothing more attention-grabbing than video. Clients will more likely gravitate towards listings with video – they know you can carefully take photos to hide undesirable elements or make something look better than it really is. 

Start with a detailed video tour of your newest listing, complete with voice overs. You can also expand your website with video testimonials from past clients, or home buying and renovation how-to tips. 

You can even go one step further and create video tours of whole neighbourhoods, including parks and local hotspots. 

Since your video will reflect on your business, don’t take shortcuts. Use professional video editing for better playback and quality, as professionally-produced videos have a higher impact than those you’d make yourself, and are easy to upload to YouTube and search-engine optimize so more people will find them – and your website.

http://www.heatherrosewriting.com/

If you’re a small business owner, you know how important it is to market yourself. When you’re working on your own advertising, it can be hard to meet your objective of reaching as many people as possible without going over budget. That’s why professional video production is a great asset for small business owners who don’t know where to start.   

Purchasing your own equipment and then coming up with a great video message for your clients or customers can take a lot of time, money and effort while keeping you distracted from running your business.

If you’ve got a website or even a free YouTube account, you can create great online videos with professional production values for less than you’d think – professionally edited to convey your message and bring in more customers to your business.

With online video, you can market your business or project any way you’d like. It can be a humourous guide to your staff members, a how-to video, a list of tips for using your products or just a detailed tour of your business to let your customers know what you’re all about. And with a professional video production as your partner in creating the video, there’s no need to worry about editing, sound, lighting or camera skills.

If you’re tired of regular old advertising and are looking for a fresh new way to bring customers (and their wallets) to your business, consider hiring a professional video production company.

Blog writing at http://www.heatherrosewriting.com/

With this seemingly sudden flood of interest in 3D movies, many are wondering if movie marketers are just jumping on the bandwagon and trying to appeal to the public fascination with a new fad. But 3D camera work is not necessarily a new fad, with 3D films being heavily marketed throughout North American pop culture beginning in the 1950s and seeing a broad resurgence in the 1980s.

Critics are torn as to whether consumers will wake up to an overhyped fad or embrace the technology and look forward to all of the things that can be done with it.

3D Cameras to 2010

Since Avatar’s arrival in 2009, it seems that more and more films are being made with innovative 3D cameras and technology.

It was only just over a year ago that there were no 3D cameras available to or mass marketed to consumers, whereas these days there are a series of cameras and video cameras that consumers can buy, along with interchangeable 3D lenses to create their own 3D works as well as  software that will turn your regular content to 3D content.

Some require special glasses (specially made, stylish black ones or the standard red and blue) or a 3D TV to view the content, but that may not always be the case.

3D Cameras in 2011 and Beyond

While that one aspect of 3D seems ever-present – those bulky glasses – 3D televisions are in development that eliminate the need for glasses at all. And since the end of last year, 3D cameras have been available that allow for the viewing of 3D content without the glasses. All of this sudden interest in 3D may make camera manufacturers and engineers of both cameras and video cameras focus on making the cameras more affordable and convenient for everyday use, replacing conventional digital cameras and video cameras.

In turn, 3D film may become more mainstream and in fact, the norm – rather than just a fad or something new and interesting. Would you ever buy a 3D camera?

(image from http://www.21stcentury3d.com)

http://www.heatherrosewriting.com

 photo from: http://www.takeonevideo.net

How effective is a video corporate communication?

The National Training Laboratory Institute for Applied Behavioural Science shows us how effective different teaching methods are:  

Seeing or hearing a lecture – 5% knowledge retention
Reading – 10% knowledge retention 
Video – 20% knowledge retention 
Demonstration – 30% knowledge retention 
Practice by Doing – 75% knowledge retention

This means that video and demonstrations have a higher effectiveness than simply being told something or reading something on a memo. This is especially effective in advertising, but works very well in business. For example, companies who need to tell a story, communicate to current or potential clients or keep your employees informed of changes or upcoming events. They can also be a great way to keep employees safe by including safety demonstrations or emergency procedures in the videos.

Corporate video production is becoming more and more common and can be used in meetings, to announce new products and in employee training programs. Many people are visual learners and these videos can be great ways to not only reach people, but ensure they’ll remember the information presented.

A professional corporate video production company is the best way to go for your corporate video production, especially if you’ve already invested time and resources in producing a seminar, workshop or important company event. A professional video production company will ensure you have a high-quality video of the event that can be shared, distributed and even posted to your company’s website.