Azure Production Inc.

If you’re a small business owner, you know how important it is to market yourself. When you’re working on your own advertising, it can be hard to meet your objective of reaching as many people as possible without going over budget. That’s why professional video production is a great asset for small business owners who don’t know where to start.   

Purchasing your own equipment and then coming up with a great video message for your clients or customers can take a lot of time, money and effort while keeping you distracted from running your business.

If you’ve got a website or even a free YouTube account, you can create great online videos with professional production values for less than you’d think – professionally edited to convey your message and bring in more customers to your business.

With online video, you can market your business or project any way you’d like. It can be a humourous guide to your staff members, a how-to video, a list of tips for using your products or just a detailed tour of your business to let your customers know what you’re all about. And with a professional video production as your partner in creating the video, there’s no need to worry about editing, sound, lighting or camera skills.

If you’re tired of regular old advertising and are looking for a fresh new way to bring customers (and their wallets) to your business, consider hiring a professional video production company.

Blog writing at http://www.heatherrosewriting.com/

With this seemingly sudden flood of interest in 3D movies, many are wondering if movie marketers are just jumping on the bandwagon and trying to appeal to the public fascination with a new fad. But 3D camera work is not necessarily a new fad, with 3D films being heavily marketed throughout North American pop culture beginning in the 1950s and seeing a broad resurgence in the 1980s.

Critics are torn as to whether consumers will wake up to an overhyped fad or embrace the technology and look forward to all of the things that can be done with it.

3D Cameras to 2010

Since Avatar’s arrival in 2009, it seems that more and more films are being made with innovative 3D cameras and technology.

It was only just over a year ago that there were no 3D cameras available to or mass marketed to consumers, whereas these days there are a series of cameras and video cameras that consumers can buy, along with interchangeable 3D lenses to create their own 3D works as well as  software that will turn your regular content to 3D content.

Some require special glasses (specially made, stylish black ones or the standard red and blue) or a 3D TV to view the content, but that may not always be the case.

3D Cameras in 2011 and Beyond

While that one aspect of 3D seems ever-present – those bulky glasses – 3D televisions are in development that eliminate the need for glasses at all. And since the end of last year, 3D cameras have been available that allow for the viewing of 3D content without the glasses. All of this sudden interest in 3D may make camera manufacturers and engineers of both cameras and video cameras focus on making the cameras more affordable and convenient for everyday use, replacing conventional digital cameras and video cameras.

In turn, 3D film may become more mainstream and in fact, the norm – rather than just a fad or something new and interesting. Would you ever buy a 3D camera?

(image from http://www.21stcentury3d.com)

http://www.heatherrosewriting.com

 photo from: http://www.takeonevideo.net

How effective is a video corporate communication?

The National Training Laboratory Institute for Applied Behavioural Science shows us how effective different teaching methods are:  

Seeing or hearing a lecture – 5% knowledge retention
Reading – 10% knowledge retention 
Video – 20% knowledge retention 
Demonstration – 30% knowledge retention 
Practice by Doing – 75% knowledge retention

This means that video and demonstrations have a higher effectiveness than simply being told something or reading something on a memo. This is especially effective in advertising, but works very well in business. For example, companies who need to tell a story, communicate to current or potential clients or keep your employees informed of changes or upcoming events. They can also be a great way to keep employees safe by including safety demonstrations or emergency procedures in the videos.

Corporate video production is becoming more and more common and can be used in meetings, to announce new products and in employee training programs. Many people are visual learners and these videos can be great ways to not only reach people, but ensure they’ll remember the information presented.

A professional corporate video production company is the best way to go for your corporate video production, especially if you’ve already invested time and resources in producing a seminar, workshop or important company event. A professional video production company will ensure you have a high-quality video of the event that can be shared, distributed and even posted to your company’s website.

When considering how to map out your next video production project, working with a professional video production team may be the best option for getting your message across effectively to the consumer.

Some home video equipment comes with editing software, but we’ve all seen home videos of holidays or weddings where scenes fade in and out with a frosted effects screen or take a few seconds to focus on and blur the subject before finally finding the right settings. Professional video production companies have professional-grade editing software at their disposal, along with the exceptional skills with regards to how to use it effectively. It’s not easy to edit hours of footage into a short, five-minute long presentation that sends the message you want to your customers or clients.

You may have a decent camera, but proper video production also requires quality sound equipment and other add-ons (like tripods, different lenses and rigs) that are a bit expensive for just a one-time video project.

Formatting and display resolution are other aspects of video production that aren’t often remembered until it’s too late. A video production company can help you determine which of these standards are most effective when it comes to your particular project, as every type of video from event coverage to marketing promotions can have different requirements.

When producing a video, there are a number of different facets of successful and effective video production that need to be taken into consideration. Whatever your needs, the primary concern is usually that they reach the target audience and encourage them to buy your product. When deciding to use video as the medium for reaching your customers, consider using a professional video production team that will make sure your video is money well spent.

Editing is one of the most important components of the entire film industry and professional video production. It is no coincidence that there is an Academy Award category for editing, and it can drastically alter and improve the quality of the whole film in question. Editing, or how the video is finally assembled and put together, can make all the difference in any video production.

The difference editing can make

Imagine videotaping a wedding with no editing whatsoever. You’ll have a finished product that looks like any home movie and can’t become much more than something to amuse family members with. It might be all over the place with no flow at all and that starts and stops anytime the event calls for a change in location or angle.

Now imagine you’ve had a professional editor have a go at the wedding video. After the video is properly edited, it flows, doesn’t waste time panning from shot to shot because it cuts to different shots and locations seamlessly and it even might include voiceovers and separate interviews with family, who can reminisce about the couple and how they met. Now, it’s a keepsake that can be offered to anyone who attended the event for a small price. And, thanks to the professional video editing – they’ll be happy to pay for it.

Imagine what this editing process can do in the professional film production industry or for those producing videos for eventual distribution. The editing process allows for the best possible outcome of a film or professional video production, and it allows the creators to ensure that the finished product is as it was intended.

Editing also serves to preserve continuity throughout a shoot as well as help strengthen the integrity of the story.

Professional film editing

The film editing process has come a long way and is no longer done by people sitting in a dark room cutting and slicing film together. Much more efficient and valuable editing can be done now on computers where unwanted shots can be removed, audio retouching is completed, transitions are added and effects, credits and titles are incorporated.

Professional video editing will add a serious sense of professionalism to any project and turn your video production into a valuable product, whether it’s an instructional video, an interview, a seminar, and educational video, a marketing video, a testimonial, a presentation or a theatrical video.