Video Marketing, Video Production

Why Should You Hire a Videographer for your Next Conference?

  If you are planning a big conference or meeting in the new year, a videographer is a much more powerful way to get your message across and show people what they missed compared to using nothing at all or even just a few photographs. If you’ve got room in your budget for a photographer, consider going with a videographer instead. Here’s why:   – A video helps the participants of an event relive the event as opposed to just looking at photos of it.   – A video is far easier to look at than a multitude of photos. […]

Video Production

All About Betacam

Betamax  If one can stretch their memories back to just a few years ago when HD DVD and Blu-ray were battling it out over who would become the newest video format for the home consumer, a similar war was waged in the mid 1970s between good old VHS and Sony’s Betamax for the next best broadcast-quality camcorder. Obviously, VHS won out and even today some of us are still clinging to our beloved copies of VHS movies that haven’t been made on DVD even though most of us have nothing to play them on.  Betacam  After the failure of Betamax, […]

Video Conversion, Video Production

HDCAM vs. XDCAM

HDCAM  HDCAM is a version of Betacam. Digital Betacam, or Digi Beta, is a video digital recording format in standard definition, while the HDCAM is the high definition version of it. HDCAM was introduced in 1997, and it was the first HD broadcast format at the time. HDCAM SR (Superior Resolution) is a newer version of HDCAM, introduced in 2003. The HDCAM SR is more commonly used in HD television news today as a master recording format, although television shows across the world still use HDCAM for shooting. Like other Betacam tapes, the HDCAM is colour coded – they are […]

Video Production

Why Producing Real Estate Sales Videos Is Important

 If you’ve already got a website and blog for your real estate business, you may still be missing something: video.  Any business can benefit from an online presence that includes video, but this is especially true when it comes to real estate.  Online sales videos on your real estate website can help you reach a wider clientele base and help you show off your listings in a whole new way:  Old-fashioned real estate listing photos simply don’t show enough of a home, or adequately convey the flow, size or set-up of a home or individual room. As well, a video […]