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The Importance of Professional Video Editing

If you’re planning on taking video of an event, meeting, seminar or special occasion this summer, consider having your video professionally edited. Why use a professional video editor In most cases, you’ll probably find yourself with hours of footage that needs to be put together into a video that’s only a few minutes long. This can be a difficult and time-consuming task for the average amateur videographer, but seeking the help of a professional video editing company can help you create a powerful and effective video for your website, advertising department, company promotions or special occasions such as family weddings. […]

Video Conversion, Video Marketing

Using Video Production For Corporate Communications

photo from: http://www.takeonevideo.net How effective is a video corporate communication? The National Training Laboratory Institute for Applied Behavioural Science shows us how effective different teaching methods are: Seeing or hearing a lecture – 5% knowledge retention Reading – 10% knowledge retention Video – 20% knowledge retention Demonstration – 30% knowledge retention Practice by Doing – 75% knowledge retention This means that video and demonstrations have a higher effectiveness than simply being told something or reading something on a memo. This is especially effective in advertising, but works very well in business. For example, companies who need to tell a […]

Using Filters With Your Digital SLR For Video Production

Photo from http://www.photoshoponline.co.uk Using digital cameras for video production is quickly becoming a popular and affordable option for amateur and even professional filmmakers. In photography, there are a number of tricks that can be applied in Photoshop or other photofinishing software to achieve the look you need. There are similar effects that can be used in video production, but correctly using filters on your digital SLR camera for video production can help cut down on post-production time and cost. In short, digital SLR filters manipulate the light entering your camera’s lens to suit your filmmaking or photography needs. Neutral Density […]

Toronto film production and motion capture techniques

(image credit: http://www.theoffside.com) Motion capture Motion capture is the process of using the motions, actions and sometimes expressions of a human actor and animating a computer-rendered model from those actions to move a model exactly as the actor did. Further, camera movements and angles can be incorporated into the scene that are also used in the computer model. Motion capture is sometimes referred to as motion tracking, or mocap. In a motion capture session, the actor will don special markers and complete their performance. Motion sensors may also be applied all over the face to capture expressions, and this information […]