Using Video Production For Corporate Communications
photo from: http://www.takeonevideo.net How effective is a video corporate communication? The National Training Laboratory Institute for Applied Behavioural Science shows us how effective different teaching methods are: Seeing or hearing a lecture – 5% knowledge retention Reading – 10% knowledge retention Video – 20% knowledge retention Demonstration – 30% knowledge retention Practice by Doing – 75% knowledge retention This means that video and demonstrations have a higher effectiveness than simply being told something or reading something on a memo. This is especially effective in advertising, but works very well in business. For example, companies who need to tell a […]