Why Use A Professional Video Production Company In Toronto Part I

With the video equipment options available to the average consumer these days, it’s not a stretch to believe that tacking your own video production projects could be a piece of cake. While new technology makes it easier for pretty much anyone to shoot video, a lot can be said for the value that a professional video production company can bring to your project. Professional video production companies are able to produce quality video in a short time. If you need a video for marketing pr promotional materials, this can save financial headaches in the long run by maximizing your video […]

What is the RED camera?

(image credits: http://www.motu.com/video-products) The RED camera is a high performance digital camera that offers the same quality as 35mm film. It allows the shooting of professional-looking films without the budget one would normally require, allowing anyone with a spare $25,000 to become a movie maker. The camera is produced by the Red Digital Cinema Camera Company and allows for the same depth of field and angle of view as 35 mm because of the size of its CMOS (complimentary metal-oxide semiconductor) sensor, which is called The Mysterium. The first Red camera introduced in 2006 was called the Red One and […]

The importance of video editing

Video editing is one of the most important components of the entire video and film production industry. It is no coincidence that there is an Academy Award category for editing in film, and it can drastically alter and improve the quality of the entire project. Editing is the assembly of clips filmed placed in the order on a video editing software’s timeline specified by the director to tell a story. You can view some of our samples on how a polish edited video looks like here. If you are looking for a professional editor, feel free to contact us for any questions that […]

Is high-definition footage taking over Canadian video production?

The first official high-definition public television broadcast took place in the United States in 1996, after several test runs. Since then, the HD market, including video-production products and media available, have only been increasing. High-definition in the beginning Did you know that in Europe, HD television was introduced as early as the late 1930s? It wasn’t HD television as it’s seen today, but it was better than what anyone had previously. In 1949, France introduced a high definition system that actually would be high definition by today’s standards, at 768i. HD televisions as we know them today first hit the […]