• Why DSLRs are Better vs Mirrorless Cameras

    Posted on by A. Wong in Recent News | Comments Off on Why DSLRs are Better vs Mirrorless Cameras

    In the past few years’ mirrorless camera technology has advanced significantly. Mirrorless cameras such as the Sony A7s and A7r are providing fierce competition for DSLRs. It has come so far that there have been talks of mirrorless cameras replacing DSLRs. Though not to say mirrorless cameras are flawless, there are still some issues that are stopping mirrorless cameras from completely replacing DSLRs. Size and weight The size of mirrorless cameras is smaller when compared with DSLRs. This is due to the lack of a mirror, hence the name mirrorless. With the smaller size comes a lighter camera. This is one of the appeals of mirrorless cameras, being able to carry a small camera that can fit in your pocket with the quality of a DSLR. Although DSLRs are not too far behind, entry level DSLRs such as the D3300 have roughly the same size and weight, just slightly larger …

  • Why Should You Hire a Videographer for your Next Conference?

    Posted on by azure in Video Marketing, Video Production | No Comments

      If you are planning a big conference or meeting in the new year, a videographer is a much more powerful way to get your message across and show people what they missed compared to using nothing at all or even just a few photographs. If you’ve got room in your budget for a photographer, consider going with a videographer instead. Here’s why:   – A video helps the participants of an event relive the event as opposed to just looking at photos of it.   – A video is far easier to look at than a multitude of photos. The fastest way to grab the attention of your customers and let them know why what went down at your conference is worth their time is through a short video, which will quickly convey your message and sales pitch. This effectively does the work for them, instead of making them …

  • Using video production in Toronto

    Posted on by azure in Recent News, Video Production | No Comments

    If you’re a small business owner, you know how important it is to market yourself. When you’re working on your own advertising, it can be hard to meet your objective of reaching as many people as possible without going over budget. That’s why professional video production is a great asset for small business owners who don’t know where to start.    Purchasing your own equipment and then coming up with a great video message for your clients or customers can take a lot of time, money and effort while keeping you distracted from running your business. If you’ve got a website or even a free YouTube account, you can create great online videos with professional production values for less than you’d think – professionally edited to convey your message and bring in more customers to your business.   With online video, you can market your business or project any way you’d …

  • Using Video Production For Corporate Communications

    Posted on by azure in Video Conversion, Video Marketing | No Comments

     photo from: http://www.takeonevideo.net How effective is a video corporate communication?   The National Training Laboratory Institute for Applied Behavioural Science shows us how effective different teaching methods are:   Seeing or hearing a lecture – 5% knowledge retention Reading – 10% knowledge retention  Video – 20% knowledge retention  Demonstration – 30% knowledge retention  Practice by Doing – 75% knowledge retention This means that video and demonstrations have a higher effectiveness than simply being told something or reading something on a memo. This is especially effective in advertising, but works very well in business. For example, companies who need to tell a story, communicate to current or potential clients or keep your employees informed of changes or upcoming events. They can also be a great way to keep employees safe by including safety demonstrations or emergency procedures in the videos.   Corporate video production is becoming more and more common and can …