Category: Video Production

Video Marketing, Video Production

Azure Production in South Korean Film Festival

December 10, 2011, Azure Production had the opportunity to have their work shown internationally. Sanirang, a rock climbing school based out of Seoul, South Korea helped sponsor the Reel Rock Tour. Azure Production created a 2 minute spot for Sanirang. For 2 minutes it showed cased Sanirang’s specialties; climbing school, guided tours and creating a tight community of expat climbers. The video ran repeatedly before the festival started in the main auditorium, intermission and also ran continuously in the reception hall.  A number of climbers of Sanirang’s community present at the showing were excited to see themselves on the big screen, at the […]

Video Marketing, Video Production

Why Should You Hire a Videographer for your Next Conference?

  If you are planning a big conference or meeting in the new year, a videographer is a much more powerful way to get your message across and show people what they missed compared to using nothing at all or even just a few photographs. If you’ve got room in your budget for a photographer, consider going with a videographer instead. Here’s why:   – A video helps the participants of an event relive the event as opposed to just looking at photos of it.   – A video is far easier to look at than a multitude of photos. […]

Video Production

All About Betacam

Betamax  If one can stretch their memories back to just a few years ago when HD DVD and Blu-ray were battling it out over who would become the newest video format for the home consumer, a similar war was waged in the mid 1970s between good old VHS and Sony’s Betamax for the next best broadcast-quality camcorder. Obviously, VHS won out and even today some of us are still clinging to our beloved copies of VHS movies that haven’t been made on DVD even though most of us have nothing to play them on.  Betacam  After the failure of Betamax, […]

Video Conversion, Video Production

HDCAM vs. XDCAM

HDCAM  HDCAM is a version of Betacam. Digital Betacam, or Digi Beta, is a video digital recording format in standard definition, while the HDCAM is the high definition version of it. HDCAM was introduced in 1997, and it was the first HD broadcast format at the time. HDCAM SR (Superior Resolution) is a newer version of HDCAM, introduced in 2003. The HDCAM SR is more commonly used in HD television news today as a master recording format, although television shows across the world still use HDCAM for shooting. Like other Betacam tapes, the HDCAM is colour coded – they are […]